Privacy Policy

Introduction

Last Modified: January 31, 2025

We at TTI Consumer Power Tools, Inc. (“RYOBI,” “CPT,” or “We”) respect your privacy and are committed to protecting it through our compliance with this policy.

This policy describes the types of information we may collect from you or that you may provide to us, and our practices for collecting, using, maintaining, protecting, and disclosing that information.

This policy applies to information we collect:

When you visit www.ryobitools.com (our “Website”).
When you install, access, or use our mobile or desktop applications you may download from the Website, or apps provided by or on behalf of CPT through an online app store or other comparable mechanism (collectively the “Apps” and, together with the Website, the “Services”), including all information entered or collected by or in connection with the Apps.
Via e-mail, text, chat and other electronic communications with you.
When you purchase products from us.

It does not apply to information collected by any third party, including through any application or content (including advertising) that may link to or be accessible from or through the Services.

This policy does not apply to workforce-related personal information collected from employees, job applicants, contractors, or similar individuals, which information is subject to a separate workforce policy.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, do not download, access, or use the Services and to not disclose your information to us. By accessing or using the Services, you agree to this policy. This policy may change from time to time. Your continued use of the Services after we make changes is deemed to be acceptance of those changes, so please check this policy periodically for updates.

Children Under the Age of 16

The Services are not intended for children under 16 years of age. No one under age 16 may use the Services, or provide any personal information to or on the Services. We do not knowingly collect personal information from children under 16. If you are under 16, do not use the Services or provide any information to us. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16.

Information We Collect About You

We may collect or receive the categories of personal information detailed below. Not all categories will be collected or received for every individual.

Identifiers – Information that identifies you personally or with which you can be contacted, such as, for example, your name, postal address, email address, telephone number, IP address, and account credentials and profile information.
Financial Information – Information such as your credit card and debit card information.
Commercial Information – Information regarding records of your transactions with us, such as your product registration or purchasing history.
Internet or Other Similar Network Activity – Information about your internet connection, your equipment, browsing history, and your use of the Services.
Geolocation Information – Information such as your IP address.
Sensory Information – Information such as photographs, audio, and video recordings.

Additionally, depending on how you use the Services, we may collect the following categories of sensitive personal information from you:

Precise Geolocation Information – We may collect information such as the precise location of your product or device so you can obtain product information (e.g., battery life) and location, consistent with your device settings.

We may aggregate or de-identify the information described above. Aggregated or de-identified information that we do not attempt to reidentify is not subject to this policy.

How We Collect Personal Information

We may obtain and combine personal information from different sources, collected online and offline, including information from third-party sources across different types of technology and devices.

Directly from you when you provide it to us, such as when you fill in forms while using or in connection with the Services; when you communicate with us or process a transaction with us; when you register a warranty service; or when you enter into a sweepstake, contest, or other promotion.
Automatically as you access or use the Services, as described below.
From our business partners, such as resellers of our products.
From our service providers and partners providing transaction services, such as payment processors and fraud detection services.
From trade shows when you register to attend.

You also may provide information to be published or displayed (hereinafter, “posted”) on public areas of the Services or transmitted to other users of the Services or third parties (collectively, “User Contributions”). Your User Contributions are posted on and transmitted to others at your own risk. Please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other users of the Services with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed or accessed by unauthorized persons. Additionally, if you delete your User Contributions from the Services, copies of your User Contributions may remain viewable in cached and archived pages, or might have been copied or stored by others.

Automatic Information Collection and Tracking

As you access or use the Services, we may use automatic data collection technologies to collect certain information, which may include:

Details of your access and use of the Services.
Details about your device(s), equipment, connection, and other resources utilized in accessing or using the Services.
Stored information and files such as metadata and other information associated with files stored on your device(s).

We also may use these technologies to collect information about your online activities over time and across third-party apps, websites, or other online services (behavioral tracking) for targeted advertising. For information on how you can opt out of behavioral tracking and targeted advertising through the Services and the applicable Websites, click here: https://www.ryobitools.com/support/consumer-data-privacy-request

The technologies we use for automatic information collection may include:

Cookies. A cookie is a small file placed on your device. It may be possible to refuse to accept cookies by activating the appropriate setting on your browser or device. However, if you select this setting, you may be unable to access certain parts or features of the Services. Unless you have adjusted your settings to refuse cookies, the Services may issue cookies when you access the Services.
Beacons. Pages or screens of the Services and our emails to you may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited those pages or screens or opened an email and for other related usage statistics (for example, recording the popularity of certain content and verifying system and server integrity).
Pixels. A tracking pixel, also known as a marketing pixel, is a pixel graphic used to track user behavior, site conversions, web traffic, and other metrics similar to a cookie. It may be used for targeting or retargeting purposes.

When you navigate to our Websites, tracking technologies such as Google Analytics use cookies and other, similar technologies, to collect information about how users use the Website. The information generated by the cookie about your use of the Website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of our website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. To learn more about Google Analytics, including how to opt out of it, visit https://tools.google.com/dlpage/gaoptout.

How We Use Your Information

We may use the categories of personal information that we collect or that you provide to us for the purposes described below.

Category	Purposes
Identifiers	To provide the Services to you, including providing you any information, products, or services that you request from usTo create, maintain, customize, and secure your account with usTo communicate with you, including in response to your inquiries and to fulfill your requests, including investigating and addressing your concerns and to monitor and improve our responsesTo provide you with information about our products and services, and to provide products or services you have requested from us, for yourself, or on behalf of an entity you are affiliated withTo provide you with targeted advertising about goods and services that may be of interest to youTo process requests, purchases, transactions, and any corresponding payments To provide support, personalize, and develop our websites, products, or servicesTo develop market intelligence
Financial Information and Commercial Information	To provide the Services to you, including providing you any information, products, or services that you request from usTo create, maintain, customize, and secure your account with usTo communicate with you, including in response to your inquiries and to fulfill your requests, including investigating and addressing your concerns and to monitor and improve our responsesTo provide you with information about our products and services, and to provide products or services you have requested from us, for yourself, or on behalf of an entity you are affiliated withTo provide you with targeted advertising about goods and services that may be of interest to youTo provide support, personalize, and develop our websites, products, or servicesTo process requests, purchases, transactions, and any corresponding payments To develop market intelligence
Internet or Other Similar Network Activity	To provide support, personalize, and develop our websites, products, or servicesTo provide you with targeted advertising about goods and services that may be of interest to youTo track website usage
Geolocation Information	To personalize the Services for youTo provide you with targeted advertising about goods and services that may be of interest to youTo track product usageTo provide you with local product assortment, promotions and recommendationsTo help you find the nearest retailers and service centersTo save the last known location of your connected tools for inventory managementTo create product usage dashboards and maps
Sensory Information	To provide the Services to you, including providing you any information, products, or services that you request from usTo communicate with you, including in response to your inquiries and to fulfill your requests, including investigating and addressing your concerns and to monitor and improve our responsesTo provide you with information about our products and services, and to provide products or services you have requested from us, for yourself, or on behalf of an entity you are affiliated withTo provide support, personalize, and develop our websites, products, or services

For all categories of personal information that we collect, we may also use such personal information for the following purposes:

To fulfill or meet the reason you provided the information.
To carry out our obligations and enforce our rights, including those arising from any contracts entered into between you and us, including for billing and collection.
To process your requests, purchases, transactions, and payments and prevent transactional fraud.
To provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.
To help maintain the safety, security, and integrity of our Services, products and services, databases and other technology assets, and business.
For testing, research, analysis, and product development, including to develop and improve our Services, products, and services.
To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations, or to otherwise comply with applicable law.